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Our Vision and Mission

We believe Arabic is best learned with real teachers and in its cultural setting. This is the vision and mission that guide how we teach.

Lughat al-Arab emblem

To make Arabic a language that people learn with confidence and love, by experiencing it with real teachers and within the culture that shaped it, wherever in the world they begin.

Our mission

To offer Arabic education that starts with the student: a level assessment first, a programme that fits that level, and a format that fits the student’s life, whether face-to-face in Amman or online from anywhere. We teach the language together with the culture it belongs to.

What guides us

Real teachers. Language is learned from people. Our classes are led by teachers who bring real conversation into the lesson.

Language and culture together. Arabic makes more sense in context. Our programmes and trips connect what students learn in class with the places and traditions behind it.

The right level, the right pace. Every student begins with a level assessment, so no one starts too far ahead or too far behind.

Flexible formats. Face-to-face or online, individual or group, short or long programmes, students choose what works for them.

Open to everyone. There is no age limit, and registration stays open all year. Students from Türkiye and from countries where Arabic is not spoken are especially welcome.

[Discover our programmes]